Shift Stories:
Writing, Life & The Changing World of Work
Recent Articles
Owned Content vs Social Media: Launch Your Content Home Base
Elon Musk has turned Twitter into a dumpster fire, with changes to how posts are viewed, moderated or verified, leaving people frustrated and choosing to leave the platform or reduce their presence on it. If your entire livelihood and business model was built with...
Is Writing A Book Worth It? 5 Questions to Consider.
It’s one of my favourite cocktail party conversations—have you ever thought about writing a book? Not that I go to many cocktail parties these days (the combination of COVID and chronic illness means I’m home a lot) but even casual conversations and asking this...
5 Ways To Start Using Thought Leadership Content To Build Authority For Your Brand
There’s no shortage of content coming at us these days. Generative AI tools like ChatGPT are adding to the volume of content being shared because they simplify the writing process for entrepreneurs and anyone looking to attract new clients from content. There’s...
How To Create A Writing Habit That Sticks (My JLO Epiphany)
I have struggled for years to write on a consistent basis---something that kept me from feeling like a "real writer"---and it took a lesson from Jennifer Lopez to finally create a writing habit that sticks. Whenever you read about the habits of successful authors,...
Proprioceptive Writing: A Practice For Unlocking Your Unconscious Mind
Step by step instructions for using proprioceptive writing to access your unconscious mind to generate more ideas and find new solutions to problems.
It’s Time To Find My Writing Voice.
Writing articles like this is one of the most difficult tasks in my life, and something I’ve been avoiding. The irony is not lost on me, given that I work full-time as a writer. I move in and out of other people's voices all the time. Why is writing my own content so...
Boosting your Business Growth
with a Content Compass
A core component to business success is content. Your business is known for excellence, amazing service, stunning products, and awesome leadership; why not share this and more of your business's ideas with the world through content? (and you should, the world needs...