Share your brilliance. Change the world.

Strategic content that generates leads, not just likes.

Most founders know how to generate awareness through regular activities like social posts or newsletters. But you need more than that to turn them into customers.

Publish “how to” articles, webinars, and research to show how your work can solve their challenges. Share your unique framework or point of view to separate you from your competitors. Provide case studies and testimonials to help them choose you as their solution.

Awareness
Educate
Evaluate
Decide

Brand Authority = Visibility + Trust

Build your authority with intentional, thoughtful content.

We’ll review your existing content (or gaps that frustrate you) and identify opportunities based on the 4 pillars of building authority—having a platform and presence, with content that shares your point-of-view and proof to showcase your experience. Then we’ll build a plan for how to write and publish the work that will make a difference for your business.

Platform

Platform

Space you “own” to share your ideas and offers with your audience (typically a website and/or email list)

Proof

Proof

Sharing client stories, case studies, and testimonials that reassure your prospects that they’re making a great choice

Presence

Presence

All the places where you speak to your audience, from social, to podcasts, webinars, and workshops

Point of View

Point of View

Creating content that shares your opinion, based on your experience and research in your space.

Work with a thought partner who understands your space. Develop a strategy, get ghostwriting help—or maybe even—finally write your book.

Strategy

Thought leadership strategy

Review your existing marketing efforts and gaps in your sales funnel. Define a new approach to attract, educate, and convert your leads into customers.

Ghostwriting

Ghostwriting services

Publish new articles, newsletters, or long-form content with intention. Repurpose it extensively to maximize reach and build your audience.

Book Coaching + Editing

Book coaching

Make your book writing dream a reality with book coaching and editing support from someone who understands your industry and your work.

Alyssa is the smartest person I know. Seriously. She's a strategic thinker who understands what 'thought leadership' actually means. Plus, Alyssa is lovely and one of the most resilient, generous, unstoppable people I know.

Work with her if you're done messing around and ready for the big leagues.

Testimonial Item

Kira Hug

Founder, Kira Hug Media, Inc. Co-Founder, The Copywriter Club

FAQs – A little more about the work I do

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Often, social media and content providers want to focus on the “personality” side of the brand, as well as making the product features prominent.

With thought leadership content, we’re digging into your positioning and differentiation, and showing the substance behind your work. This is the evidence and point-of-view perspective that your audience and buyers want to hear more about, and what can set you apart.

Thought leadership is still content, but it’s content only you can share.

How does thought leadership content differ from regular content?

Often, social media and content providers want to focus on the “personality” side of the brand, as well as making the product features prominent.

With thought leadership content, we’re digging into your positioning and differentiation, and showing the substance behind your work. This is the evidence and point-of-view perspective that your audience and buyers want to hear more about, and what can set you apart.

Thought leadership is still content, but it’s content only you could share. 

Why is building authority and thought leadership important for founders, consultants, and authors?

Thought leadership content helps you stand out from the increasing sea of generic content that A.I. technology is helping proliferate. A.I. doesn’t have first-person, lived experience so you need to highlight your experience and perspective in your writing.

Authority content also helps you be seen as the only option, moving you away from commodity pricing—when you’re perceived as the only person with the critical experience and unique models or approaches your client needs, price becomes less of a focus in your sales conversations.

And for some of my clients, they are passionate about the change they are trying to make happen in the work world. The outcomes for the thought leadership work we do together are less about generating leads and sales, and more about building the reach of their platform. 

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Often, social media and content providers want to focus on the “personality” side of the brand, as well as making the product features prominent.

With thought leadership content, we’re digging into your positioning and differentiation, and showing the substance behind your work. This is the evidence and point-of-view perspective that your audience and buyers want to hear more about, and what can set you apart.

Thought leadership is still content, but it’s content only you can share.

What if I don’t have “leading thoughts” or want to be a thought leader?

When we’re talking about thought leadership, it’s about sharing more of your process and expertise—the things that differentiate you from others. Why do your clients chose you? What’s included in your offers that is distinct? We want to showcase that to help you stand out.

Why is anti-hustle and having a calm business a priority?

I used to be a whirling dervish of stress and anxiety, feeling like I wasn’t enough, that I needed to push harder, wake up earlier, do more. I’ve worked hard to let that go; the work I do requires space for ideation, creativity, and deep work. The antithesis to frenetic pace.

I want you to feel that same sense of calm and space when we work together. A calm respite from the intensity of the rest of your work and life. I want you to have an opportunity to expand your thinking and go deeper than you have before to create thought leadership work that reflects you and what you have to offer.

Want to talk about ideas for building your authority?

I’d love to chat.

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